Sunday, April 11, 2010

Disney on Ice

Saturday is the day we do something fun with our daughter.  This Saturday, we took her to Disney on Ice.  The show is here for 10 days and we went to the first showing, and we experienced some first show challenges.  First, shortly before the schedule intermission, the building lost power and they had to restart the show from where it died.  Second, only about 40% of the seats were filled, though that could be more about the ticket prices starting at $37 each in a country where that is 40% of the monthly minimum wage.  Finally, there were at least three wipeouts from the performers.

As I'm watching the show, I also realized just how ingenious is the marketing team at Disney.  The show was an advertisement not only for their theme parks, but for some of their animated features "The Incredibles", "Lilo and Stitch", "Sleeping Beauty", and "Toy Story", and everyone in the audience had just paid good money to listen to their advertisement.

The show was good for kids, rather dull for adults - but that's the case for most things in children's entertainment.  Our daughter really enjoyed it.




1 comment:

Sofia said...

How many things did you buy on your way out? We were there last year and left with 2 Micky Crowns, 1 Horse, 1 sword and 1 dragon that could turn his tail and blink lights at the same time :)